ARTIST BRANDING

Various artists.
2018_23


In the past few years I’ve guided a selection of Sony’s signed artists by developing their visual and brand identity. Together with a great team of photographers, directors and designers we have created press photography, album artworks, social media content and brand activations.

Artists I have worked with include A Tribe Called Quest, DJ Khaled, Nielson, Palm Trees and many others.

A Tribe Called Quest X Shoe

Celebrating The Tribe’s latest release ‘We got it from here... Thank you  4 your service’, Sony joined forces with local graffiti legend (and big Tribe fan) Shoe. Drawing inspiration from their music, he painted a mural to honour their influence on hiphip-culture and thus, his own work.

MADE AT SONY MUSIC
︎︎︎ ART DIRECTION: Pim van Bommel
︎︎︎ CALLIGRAFFITI: Niels ‘SHOE’ Meulman
︎︎︎ PRODUCTION: Ghamte Schmidt



DJ Khaled - #Grateful

The briefing? Host a lucious party and introduce the nouveau riche of Hollands HipHop to the world of DJ Khaled. We ended up rebuilding the Pool area of the Amstel Hotel, by adding loads of jungle elements, flowers, Belaire champagne, Hennessy cognac and woman, loads of woman. DJ Khaled himself was #Grateful reposted and we made the news.

MADE AT SONY MUSIC
︎︎︎ ART DIRECTION: Pim van Bommel, Kevin Corcoran
︎︎︎ PRODUCTION: WINK
︎︎︎ PHOTOGRAPHY: Dennis Bouman & Delicia Celik.



Palmtrees - Creative direction

For the past couple of years I have assisted Palmtrees (Leon Palmen) with the visual part of his artist proposition. Varying from press photography to music artworks and awards.

MADE FREELANCE
︎︎︎ ART/CREATIVE DIRECTION: Pim van Bommel
︎︎︎ GRAPHIC DESIGN: Pim van Bommel
︎︎︎ PHOTOGRAPHY: Bibian Bingen.


PORTFOLIO 2025
AMSTERDAM
THE NETHERLANDS