BOL.


Branding, campaigning and mascot 2022_current


MADE AT DEPT
TEAM DEPT:
︎︎︎ CD: André Dammers
︎︎︎ ACD / ART LEAD: Pim van Bommel, Bas Heijnis
︎︎︎ ART DIRECTION: Danique de Bies
︎︎︎ GRAPHIC DESIGN: Immanuel de jong, Vincent Botman, Bart van der Hoorn
︎︎︎ STRATEGY: Dennis Hamakers, Bonne de Roos
︎︎︎ Producer: Dennis Gijsbers
︎︎︎ PM: Bonnie van den Heuvel, Rosa Stamato
︎︎︎ ACCOUNT: Eveline de Groot, Liselot Claeys
︎︎︎ PRODUCTION: Ambassadors


TEAM BOL:
︎︎︎ ECD: Laurant Lubbers
︎︎︎ ART LEAD: Jesse Donker
︎︎︎ GRAPHIC DESIGN: Hannah Holtrop, Dennis Regelink, Pascal Kaisin
︎︎︎ STRATEGY: Elly Doek
︎︎︎ PM: Caelle Brouwer

In the past decade, bol grew, and definitely claimed its place in Dutch and Belgium culture. Thanks to its service, tone of voice and clear positioning. Same goes for bol’s identity: it grew along, making sure it fitted everybody’s needs.

The identity lost its edge, so we got a short brief, with a big task: make sure the identity becomes iconic and simple again; both in recognisability as in usage.

From form language, the box (!), colourpallets and motion, to photo guidelines and a new brand mascotte. Till this day new assets are created and updated.


Brand Identity


In a period of over 14 months I’ve worked with, and guided bol’s internal creative studio updating the brand identity. We stripped the brand down to it’s core, and from the inside out restructured and redesigned it with just a few clear values in mind: bol is bold, simple and colourfull.  







Mascotte development


bol. is de winkel van ons allemaal, dus hoe zorgen we ervoor dat ook Billie van ons allemaal is én voelt?

Door niet één vorm de norm te laten zijn.
Door diversiteit te vieren.
Door zichzelf op speelse wijze aan te passen, naar doelgroep én naar platform.

Klaar voor de toekomst. Voor ons allemaal.












PIM VAN BOMMEL
PORTFOLIO 2024
AMSTERDAM – NL