BOL.
Branding 2022_current
MADE AT DEPT
TEAM DEPT:
︎︎︎ ACD / ART LEAD: Pim van Bommel
︎︎︎ GRAPHIC DESIGN: Immanuel de jong, Vincent Botman, Bart van der Hoorn
︎︎︎ ACCOUNT: Eveline de Groot, Liselot Claeys
TEAM BOL:
︎︎︎ ECD: Laurant Lubbers
︎︎︎ ART LEAD: Jesse Donker
︎︎︎ GRAPHIC DESIGN: Hannah Holtrop, Dennis Regelink, Pascal Kaisin
︎︎︎ STRATEGY: Elly Doek
︎︎︎ PM: Caelle Brouwer
In the past decade, bol grew, and definitely claimed its place in Dutch and Belgium culture. Thanks to its service, tone of voice and clear positioning. Same goes for bol’s identity: it grew along, making sure it fitted everybody’s needs.
The identity lost its edge, so we got a short brief, with a big task: make sure the identity becomes iconic and simple again; both in recognisability as in usage.
In a period of over 14 months I’ve worked with, and guided bol’s internal creative studio updating the brand identity. We stripped the brand down to it’s core, and from the inside out restructured and redesigned it with just a few clear values in mind: bol is bold, simple and colourful.
The identity lost its edge, so we got a short brief, with a big task: make sure the identity becomes iconic and simple again; both in recognisability as in usage.
In a period of over 14 months I’ve worked with, and guided bol’s internal creative studio updating the brand identity. We stripped the brand down to it’s core, and from the inside out restructured and redesigned it with just a few clear values in mind: bol is bold, simple and colourful.
PIM VAN BOMMEL
PORTFOLIO 2024
AMSTERDAM – NL
PORTFOLIO 2024
AMSTERDAM – NL