BOEKENWERELD


Identity
June_2021


MADE FREELANCE
︎︎︎ CREATIVE DIRECTION: Myself , Yente Jansen
︎︎︎ GRAPHIC DESIGN: Myself, Yente Jansen

Being the biggest book distributor of the Netherlands, Boekenwereld was in need of an identity update for their online platform. By creating a really clear and neutral identity, we made sure every book fan, whether a bible or Wim Hof reader, knows Boekenwereld is the place to shop.

For the identity we found inspiration in the ‘dog ear’. A symbol made by readers themselves, literally pointing to the start of their reading journey.