BOEKENWERELD
Identity
June_2021
MADE FREELANCE
︎︎︎ CREATIVE DIRECTION: Myself , Yente Jansen
︎︎︎ GRAPHIC DESIGN: Myself, Yente Jansen
Being the biggest book distributor of the Netherlands, Boekenwereld was in need of an identity update for their online platform. We delivered a compact manual with logo, form language, fonts, grids, colours and price communication, which their internal studio implemented.
For the identity we found inspiration in the ‘dog ear’. A shape made by readers themselves, literally pointing to the start of their reading journey. By creating this really clear and neutral identity, we made sure every book fan, whether a bible or Wim Hof reader, knows Boekenwereld is their place to be.
For the identity we found inspiration in the ‘dog ear’. A shape made by readers themselves, literally pointing to the start of their reading journey. By creating this really clear and neutral identity, we made sure every book fan, whether a bible or Wim Hof reader, knows Boekenwereld is their place to be.
![](https://freight.cargo.site/t/original/i/009f3961697a7b44207371299c47dcd5ef84568cc033a1babe562561666aca49/Screenshot-2022-07-12-at-16.32.55.png)
![](https://freight.cargo.site/t/original/i/f87722c2639a25dd2501fdc4cf4a0698ad4abb96d516c7b74ddeb84d1f804674/Screenshot-2022-07-12-at-16.43.31.png)
![](https://freight.cargo.site/t/original/i/57b2ca964a14359b12f924c7dc5d929871b2a14250719755eedf1cbccead35bc/Screenshot-2022-07-12-at-16.43.39.png)
![](https://freight.cargo.site/t/original/i/46ef723e4fbddbfa4197f830bb9b6a64b0887c4a1e87aad08adcdd0d8605db0c/Screenshot-2022-07-12-at-16.36.02.png)
![](https://freight.cargo.site/t/original/i/a0a7937fb2b95f92c5b14253ddffecaf2d51718c00d411771c8783cdb242a21a/Screenshot-2022-07-12-at-16.36.09.png)
![](https://freight.cargo.site/t/original/i/12fc099cb98f722c90d73d6b3fdf68080a4a89ac01d574b5206ada3ecb55a2c2/Screenshot-2022-07-12-at-16.35.46.png)
![](https://freight.cargo.site/t/original/i/d3314572b23d41c63e0eebfedda1ecf18d7aa6342069e5b0c798f94ef62fbb05/Screenshot-2022-07-12-at-16.44.09.png)
![](https://freight.cargo.site/t/original/i/b31ef3d7d40a389360052711794603feefa74d8ae5097a90ab45d20c23454375/Screenshot-2022-07-12-at-16.44.17.png)
![](https://freight.cargo.site/t/original/i/6382861ea62393549f5e5249758810232bef1bf467220992f9fa8b2c8dbddc1c/Screenshot-2022-07-12-at-16.44.27.png)
![](https://freight.cargo.site/t/original/i/35b3545ea78331a620dce7ebe5ab07a62503f0c8b901d2fa6853f15a1dd696bd/Screenshot-2022-07-12-at-16.44.35.png)
![](https://freight.cargo.site/t/original/i/b49d73c4bded7a0a9544f91729162c7e139c3d9fada7ab357d23b9525f9be2ba/web_home_3.png)
![](https://freight.cargo.site/t/original/i/590c65fca23a0061d70014d8fc4728d7331e6e5b3cad63f14f8f9031a6a211b6/web_home_2.png)
![](https://freight.cargo.site/t/original/i/b640135fa8e3338482420592eb357687824e64350f6ba82cdafbeb0f1ea22a15/web_home_1.png)
PORTFOLIO 2023
AMSTERDAM
THE NETHERLANDS