BOEKENWERELD
Identity
June_2021
MADE FREELANCE
︎︎︎ CREATIVE DIRECTION: Myself , Yente Jansen
︎︎︎ GRAPHIC DESIGN: Myself, Yente Jansen
Being the biggest book distributor of the Netherlands, Boekenwereld was in need of an identity update for their online platform. We delivered a compact manual with logo, form language, fonts, grids, colours and price communication, which their internal studio implemented.
For the identity we found inspiration in the ‘dog ear’. A shape made by readers themselves, literally pointing to the start of their reading journey. By creating this really clear and neutral identity, we made sure every book fan, whether a bible or Wim Hof reader, knows Boekenwereld is their place to be.
For the identity we found inspiration in the ‘dog ear’. A shape made by readers themselves, literally pointing to the start of their reading journey. By creating this really clear and neutral identity, we made sure every book fan, whether a bible or Wim Hof reader, knows Boekenwereld is their place to be.
PORTFOLIO 2023
AMSTERDAM
THE NETHERLANDS