GA GEWOON ZELF
City marketing
June_2020
MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel
︎︎︎ COPY: Bonne de Roos
︎︎︎ GRAPHIC DESIGN: Vincent Botman
︎︎︎ AGENCY PRODUCERS: Dennis Gijsbers
︎︎︎ CREATIVE DIRECTION:Rob Voortman
︎︎︎ PM / ACCOUNT: Lotte van der Leegte, Thomas van Slooten
︎︎︎ PRODUCTION COMPANY: Pastrami
︎︎︎ DIRECTOR: Felix Kops
︎︎︎ EXECUTIVE PRODUCER: Ricardo Paterno, Dion Ghijsen
︎︎︎ DOP: Sami El Hassani
︎︎︎ DECOR: Jellier&Schaaf, the Set Company
︎︎︎ PHOTOGRAPHY: Willem de Kam
Rotterdam isn’t a city of sweet talkers or pretty pictures. To understand it, one has to experience it in person. So, our call to action “Ga gewoon zelf” (“Just go already”) was the hero of every piece of communication.
We blocked the view on typical Rotterdam highlights, leaving everything to be desired. Two travel influencers kicked off the campaign with a vlog about Rotterdam, but the only influence they had was spreading our campaign message: ga gewoon zelf!
A clever, scalable online campaign with specific assets for 6 types of tourists, nationwide outdoor advertising, and partnerships with local culture builders helped to spread the message.
We blocked the view on typical Rotterdam highlights, leaving everything to be desired. Two travel influencers kicked off the campaign with a vlog about Rotterdam, but the only influence they had was spreading our campaign message: ga gewoon zelf!
A clever, scalable online campaign with specific assets for 6 types of tourists, nationwide outdoor advertising, and partnerships with local culture builders helped to spread the message.
