HAIBIKE
Identity, brand campaign, product campaigning 2021_22_23
MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel, Bas Heijnis
︎︎︎ COPY: Bonne de Roos, Joe Jordan
︎︎︎ GRAPHIC DESIGN: Sander van Lit, Immanuel de Jong,
Eric de Vlaam (Studio Dumbar)
︎︎︎ CREATIVE DIRECTOR: Manuel Di Tolve
︎︎︎ EDIT: Pieter Bokhorst
︎︎︎ AGENCY PRODUCER: Dennis Gijsbers
︎︎︎ PM / ACCOUNT: Jantine Reilink, Thomas van Slooten
︎︎︎ PRODUCTION COMPANY: Newland /
︎︎︎ DIRECTOR: Sandra Winther / Rob Heppel / Angus Morton
︎︎︎ MUSIC: Feike de Wit / Soundcircus
Haibike was born in 1995, but it wasn’t until 2010 that a group of intrepid engineers discovered something that would change the world of mountain biking forever. The first ever electric mountain bike carved out a host of new possibilities.
Haibike and their eMTBs bring electric energy to an organic world. Two contrasting elements clashing without compromise. We used this clashing of two opposite worlds to differentiate Haibike and give the brand its visual authenticity.
We created a graphic language, including symbols for each bike category, type, colour and grading principles. This unifying language is used to create a clash with nature throughout all brand touchpoints.
Haibike and their eMTBs bring electric energy to an organic world. Two contrasting elements clashing without compromise. We used this clashing of two opposite worlds to differentiate Haibike and give the brand its visual authenticity.
We created a graphic language, including symbols for each bike category, type, colour and grading principles. This unifying language is used to create a clash with nature throughout all brand touchpoints.
PIM VAN BOMMEL
PORTFOLIO 2024
AMSTERDAM – NL