CONQUER NEW GROUNDS
Identity and brand campaigning 2021/22/23
MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel, Bas Heijnis
︎︎︎ COPY: Bonne de Roos, Joe Jordan
︎︎︎ GRAPHIC DESIGN: Sander van Lit, Immanuel de Jong,
Eric de Vlaam (Studio Dumbar)
︎︎︎ CREATIVE DIRECTOR: Manuel Di Tolve
︎︎︎ EDIT: Pieter Bokhorst
︎︎︎ AGENCY PRODUCER: Dennis Gijsbers
︎︎︎ PM / ACCOUNT: Jantine Reilink, Thomas van Slooten
︎︎︎ PRODUCTION COMPANY: Newland /
︎︎︎ DIRECTOR: Sandra Winther / Rob Heppel / Angus Morton
︎︎︎ MUSIC: Feike de Wit / Soundcircus
In the beginning, there was no ‘e’. Some grounds remained out of reach. It was nature’s way of saying, ‘stick to what you know’. Travel the path already worn down by those who came before And so, your spirit stopped in its tracks.
We decided stopping wasn’t an option. Not even Mother Nature, with all her power, could restrain our hunger for adventure. We smashed through the glass ceiling of performance. Unlocking a new sport, and uncharted horizons. We created a category for all riders, whatever age or ability. Giving everyone the power in their pedals, to get the most out of life.