RIDE YOUR NEXT HORIZON


Product Campaign
May_2022

MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel, Mathijs Groos
︎︎︎ COPY: Chris Groelle, Joe Jordan
︎︎︎ GRAPHIC DESIGN: Vincent Botman
︎︎︎ AGENCY PRODUCERS: Dennis Gijsbers, Kimberley English
︎︎︎ CREATIVE DIRECTION: Manuel di Tolve
︎︎︎ PM / ACCOUNT: Jantine Reilink, Thomas van Slooten

︎︎︎ PRODUCTION COMPANY: Artillerie
︎︎︎ DIRECTOR: Ruben van Leer
︎︎︎ EXECUTIVE PRODUCER: Philippe Avendano Vera
︎︎︎ DOP: Ezra Reverda
︎︎︎ EDIT: Amber Hooijmans, Pieter Bokhorst
︎︎︎ MUSIC: Rimer London
︎︎︎ PHOTOGRAPHY: Rein Kooyman
︎︎︎ RETOUCHE: Ruud van Doorn



Those who choose Xelius don’t ride. They Race. They push themselves to the edge and beyond. Ever faster. Ever higher. Selecting a point at the very edge of the earth – horizon or summit. And with pure focus, in mind and in body, they drive towards that point. Surpassing their own limitations to reach it.