ARTIST BRANDING


Product campaigns.
2022_23


AWARDS:
︎︎︎ ADCN LAMP NOMINATION: Xelius
︎︎︎ LOVIE AWARDS: LIGHT THE WAY (3 wins!)


In the past few years I’ve created a quite a few product campaigns for Accell groups La Pierre.

La Pierre is a high end bike brand, producing both road bikes and MTB’s. With bikes being produced for totally different target audiances (and riding experiences), a  new playing field opened up with every new brief.



E-Zesty - Light the way


However hard they try to imitate the blueprint Lapierre laid down, they’ll always be in the dark when it comes to true performance. Reacting, adapting and scrambling to keep up. We blazed a trail so others could follow. Creating the first-ever light-assist eMTB for those looking for the power to go further into the unknown.

MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel, Mathijs Groos
︎︎︎ COPY: Chris Groelle
︎︎︎ GRAPHIC DESIGN: Bart van der Hoorn
︎︎︎ AGENCY PRODUCER: Dennis Gijsbers
︎︎︎ CREATIVE DIRECTION: Manuel di Tolve
︎︎︎ ACCOUNT: Thomas van Slooten

︎︎︎ PRODUCTION COMPANY: Artillerie
︎︎︎ Producer: Philippe Avendaño Vera
︎︎︎ Mixed Media: Team Mana
︎︎︎ GRADING: Julia Rossetti
︎︎︎ MUSIC & SOUND DESIGN: Anthony Lladossa









Xelius - Ride your next horizon


Those who are focused don’t ride. They Race. In this script, we follow the perspective of ambition to show our protagonist in a vacuum of focus in full performance. Changing the point of attention by accelerating. Daily life and its noise fall away by focusing on a point at the very edge of the horizon. While surpassing limitations to reach it. Made in collaboration with Lapierre to promote their improved Xelius road bike line - for high performance.

MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel, Mathijs Groos
︎︎︎ COPY: Chris Groelle, Joe Jordan
︎︎︎ GRAPHIC DESIGN: Vincent Botman, Bart
︎︎︎ AGENCY PRODUCERS: Dennis Gijsbers, Kimberley English
︎︎︎ CREATIVE DIRECTION: Manuel di Tolve
︎︎︎ PM / ACCOUNT: Jantine Reilink, Thomas van Slooten

︎︎︎ PRODUCTION COMPANY: Artillerie
︎︎︎ DIRECTOR: Ruben van Leer
︎︎︎ EXECUTIVE PRODUCER: Philippe Avendano Vera
︎︎︎ DOP: Ezra Reverda
︎︎︎ EDIT: Amber Hooijmans, Pieter Bokhorst
︎︎︎ MUSIC: Rimer London
︎︎︎ PHOTOGRAPHY: Rein Kooyman
︎︎︎ RETOUCHE: Ruud van Doorn










PORTFOLIO 2024
AMSTERDAM
THE NETHERLANDS