PATHÉ
Identity and packaging Livedate: Q1_2025
MADE AT DEPT
︎︎︎ ACD: Pim van Bommel
︎︎︎ Art & Design Direction: Pim van Bommel
︎︎︎ GRAPHIC DESIGN: Vincent Botman
︎︎︎ ILLUSTRATIONS: Immanuel de Jong
︎︎︎ COPY: Stan Steverin
︎︎︎ PHOTOGRAPHY: Bibian Bingen
︎︎︎ ACCOUNT: Annika Timmer
︎︎︎ STRATEGY: Bonne de Roos
After revamping Pathe’s identity in 2023, we got the oportunity to bring all the fun of the cinama to your doorstep. By leveraging the new buildingblocks of the identity (secundairy colours, type, illustrations and photography) we created a canvas that playfully combined all of them together.
Each bag has it’s own composition within the canvas, inspired by the POP and dancing motion of popcorn. This style is carried throughout all communication; from instore materials at supermarkets and cinema’s to socialmedia.
Each bag has it’s own composition within the canvas, inspired by the POP and dancing motion of popcorn. This style is carried throughout all communication; from instore materials at supermarkets and cinema’s to socialmedia.
PIM VAN BOMMEL
PORTFOLIO 2025
AMSTERDAM – NL