Every year, second-year students of WdKA get the chance to join the “graduation show” elective. Ilya Schulte (Dept intern and WDKA student) this pitch. The concept and type Ilya created is based on the organic process of moving forward, visualising the graduation moment of the students as they are taking the next step in their career. In the identity we see this step turned into a visual system where every visual element is walking & always ‘moving forward’. 

The narrative moves itself through a multi-channel campaign morphing itself into everchanging compositions, meeting the immense scope of assets and applications.