MOVING
FORWARD
Identity graduation festival
JUL_2022
MADE AT DEPT
︎︎︎ ART DIRECTION: Pim van Bommel
︎︎︎ TYPOGRAPHY & MOTION DESIGN: Ilya Schulte
︎︎︎ GRAPHIC DESIGN: Immanuel de Jong, Bart van der Hoorn
︎︎︎ CREATIVE DIRECTION: Manuel di Tolve
︎︎︎ PM / ACCOUNT: Sheranie Jagdew, Ayaan Nour
︎︎︎ PRODUCER: Lauren Brand
︎︎︎ CURATOR: Anniek Weve
Every year, second-year students of WdKA get the chance to join the graduation show elective. Ilya Schulte won this pitch. The type and motiondesign Ilya created is based on the organic process of moving forward, visualising the graduation moment of the students as they are taking the next step in their career. In the identity we’ve created with Ilya’s type, we see this step turned into a visual system where every element is walking & always ‘moving forward’.
The narrative moves itself through a multi-channel campaign morphing itself into everchanging compositions, meeting the immense scope of assets and applications.
The narrative moves itself through a multi-channel campaign morphing itself into everchanging compositions, meeting the immense scope of assets and applications.
PIM VAN BOMMEL
PORTFOLIO 2024
AMSTERDAM – NL