YAYA KOMBUCHA

Branding / Packaging
May_2018


MADE FREELANCE
︎︎︎ CREATIVE DIRECTION: Myself , Yente Jansen
︎︎︎ GRAPHIC DESIGN: Myself, Yente Jansen
︎︎︎ ILLUSTRATIONS / PHOTO: Meneer de Zwart
YAYA is founded and created by Tom and Charlotte in 2017. The duo became about Kombucha after tasting it in the USA and bravely decided to start their own brewery in Amsterdam. Yente and I worked on the entire branding and identity process – including naming and packaging. Through the use of a vibrant colour palette, bold typography and handmade illustrations, we made sure YAYA Kombucha won’t go unnoticed ;-)